Secrets of Storytelling in Social Networks
Storytelling has its roots in the past. Thousands of years ago people told each other stories, fairy tales, thus passing each other information about themselves or about the world around them. Storytelling literally means telling stories.
Storytelling is gaining more and more popularity in social networks. Bloggers and business account owners actively use it to attract followers. It is convenient, interesting, and also works great as effective, unobtrusive advertising.
Through storytelling on social media, you dilute content and make it varied and engaging. If you offer a product to your audience, you can use storytelling as advertising that will attract more customers. So how can you effectively apply storytelling to social media? There are several good ways.
You can write a post with a story. This can be a story about something personal, a meaningful event for you, facts about how your brand originated, where you get your inspiration from, etc. Ideas can be many, from them it is possible to compose a weekly column. Lively and sincere posts always get more feedback from the audience.
Make a full-length video about your product. You may be working with several people at once, and they will be involved in creating it as well. Tell your audience about how you work and demonstrate the benefits of your blog/goods/services in the video. Your subscribers will also be very interested to know about the creation of your product, so you can shoot the process of making it on camera.
Vivid storis, each of which will be a component of one story. This will help to attract the reader’s attention and keep the intrigue. In storis you can do polls, run games to increase your reach, talk about your product or blog in a lighthearted way.
Storytelling is good because there are almost no creative limits. You have the opportunity to present information in any way you want, as long as it is interesting and useful to the reader. Share live photos, write sincere texts with heart, and the credibility of you and your brand will increase many times over. You can’t be perfect, you can be real – it’s much more valuable on social networks these days.
