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Industry Resources - Diversity Tips

Here are past-weeks' Diversity Tips from 2006:

Putting Stock into diversity
Korean-American with White-sounding name makes a difference in the world

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

Sue Stock imageSue Stock says she has one of the most non-Asian names you ever heard.

She has felt as non-Asian as a South Korean growing up with a white family in suburban Philadelphia can feel.

"Nobody spoke Korean. It just wasn't a part of how we lived," she said.

During her sophomore year at the University of Delaware, Stock switched from biology and education to journalism and English. She became editor of the campus paper. Her mother told her to check out the Asian American Journalists Association.

Like a lot of busy students getting advice from their mothers, Stock was, "Whatever." Another year, more nagging and Stock drove to the AAJA convention in New York City. Delaware alum and New York Times graphic journalist Archie Tse helped put her at ease. She did the job fair. She joined.

After graduation, she hit the San Francisco convention. Gannett interviewed her and she soon had offers from three of its newspapers.

The Lansing State Journal, with help from the Freedom Forum, hired her.

Stock landed in Michigan about the time journalists were launching Michigan's chapter. "I came along for the ride," she said.

When she moved to the News & Observer in Raleigh, N.C., she was the resident expert on starting a chapter. Teaming with people who she claims work much harder than she, they got it started. AAJA's newest chapter was approved this month.

"My dedication to AAJA is very much because it helped me," Stock said. "I'm helping an organization that has helped me a lot."

Community member first, journalist second:
Keeping priorities straight helps ensure fairness, accuracy and sensitivity

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

Some stories are difficult to report. School shootings, for example.

Imagine that one happened in your own community -- at your high school and the one where your kid cousin would go.

Most journalists would know immediately what to do: Get to your school. Tell its story.

But when it happened to Dalton Walker, he was in college 2,000 miles away. And he feared that his wounded community, which would normally embrace him, might not welcome his as a reporter who came to make its
sorrow public.

This shootings, which killed 10, happened on the Red Lake Chippewa Reservation where he grew up, a two-hour bus ride from the school. He knew his insulated community was about to be inundated by the national
press. Some might see him instead as one of them, as a turncoat.

But Dalton Walker went, believing that this story would be best told by someone from the community, someone who understood, who could bring that perspective to the story. While people might count him as either a brother or an outsider, he couldn't divide himself that way. He later wrote, "I am a journalist, but I am a Native American first. I am an enrolled Red Lake member who happens to be a journalist." In another place, he wrote, "That was my Native American blood on the high school floors."

Dalton Walker went to see that the story was told accurately. He wanted the people there to be treated with dignity. He wanted to be their voice.

And that's just what he did.

 

To Koreans 4/29 was what 9/11 was to Americans

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

Mira JangMira Jang's decision to become a journalist was forged in the furnace of the LA Riots.

An eighth-grader who had emigrated from Korea with her family at the age of 7, she watched the riots tear up the neighborhood where her college-educated parents had, for a time, worked at a hamburger store.

They quit their jobs there in time, fleeing trouble. But as Jang saw on TV, other Korean immigrants "suffered the most economic and psychological damage from the riots. So for me, the riots were personal and political, and later, fueled my interest in journalism."

Jang wondered why tax-paying people like her parents had to defend themselves from rioters, looters and arsonists and were then portrayed "as trigger-happy, racist vigilantes who deserved what they got. It was an
all-time low for the community, and the subject still haunts us today." The larger American society knows well what 9/11 means. To Koreans, the Rodney King riots are known as 4/29.

She says she could see the power of the media, and felt it wasn't being used well. "It has a huge responsibility and an obligation, I believe, to portray accurately and fairly marginalized groups, including immigrants and
racial/ethnic minorities."

Jang studied politics and worked her way up to become editor of her campus newspaper. She has worked in politics and journalism and, as a city hall reporter at the Long Beach Press-Telegram, likes it most when she can report on race and ethnic relations and how politics affects people,

Everyday issues can turn into surprises when culture comes to play

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

Here's a scene that might not leap to just anyone's mind: An aging parent needs care, but there is a language barrier.

Most of the available caregivers speak a different language. Esther Wu did not have to use her imagination.

It really happened in her family.

Wu and her siblings speak English, but their mother spoke Chinese and very little English. The children worried about their mother living in a place where no one could communicate with her. Drawing on her family's experience, Wu wrote about the problem for her readers in Texas, where she is a columnist for the Dallas Morning News.

She interviewed experts, she cited statistics, she gave readers some numbers to call. And readers thanked her for writing about their predicament.

Many of them have parents who speak Spanish or Vietnamese, but the experiences of immigrants' children translate into many languages.

Wu, president of the Asian American Journalists Association and a past vice-president of UNITY, hopes to keep writing about surprising, everyday issues.

As one of the more than 100 people who took the buyout at the Dallas Morning News, her last official day at work is Nov. 30.

Latino station becomes journalistic lifeline

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

As post-Katrina waters filled New Orleans, Spanish filled the airwaves above them. Ernesto Schweikert was at his post at radio station KLGA in nearby Gretna, La.

He and his staff became a journalistic lifeline.

Schweikert, who immigrated from Guatemala in 1970 at age 15, went on to own a travel agency. He bought ads on the little, station and liked the results so much he bought the whole thing in 1990. He kept it Spanish.

New Orleans' Latino population has risen since then, and as the floodwaters rose, Schweickert kept broadcasting, fleeing briefly, only to return with a generator to get back on the air. The heroism of
Schweickert and his staff -- from Honduras, Mexico and El Salvador -- gave people hope and brought the station Broadcast Journalist of the Year honors from the National Association of Hispanic Journalists.

A good name: Diverse bylines break stereotypes

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

In these days of buyouts, layoffs and freezes, I remember the young reporter who had been been through the wringer at the Oakland Tribune.

He told how, after a change in ownership, he had been made to wait in line for his turn to sit on a hard plastic chair and interview for his job. He felt badly for the veterans waiting with him.

I asked him why he was still in journalism, having been through such a trial so early.

He said journalism had been his salvation.

He grew up in a rough neighborhood where most boys joined gangs. He had tried to avoid the gangs, burrowing into books and other reading. The pages of the local newspaper lead him to journalism. Without that career path, he believed, his path would have led to a gang and an early grave.

He remained a journalist, in part, because he hoped his Hispanic name, appearing at the top of good, important stories, would show other young people like himself the way.

Minorities need a seat at the table, where decisions are made

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

This must be Bob McGruder month.

This week, Miami Herald columnist Leonard Pitts was honored with Kent State University's Robert G. McGruder Award. Earlier in the month, the American Society of Newspaper Editors, the Associated Press Managing Editors and the Freedom Forum named Sharon Rosenhause, managing editor of the Sun-Sentinel in Fort Lauderdale, Fla., and the Pacific Daily News on Guam as winners of the fifth annual Robert G. McGruder Awards for Diversity Leadership.

At the Free Press where he was executive editor, Bob seemed to work every day. He would always put down the project and committe work that added to his job to talk with his staff. Once, I remarked that he seemed to be on some task force or committee for ASNE and every other group in the industry. I asked why.

"When decisions are being made about journalism," he told me, "minorities should be at the table. Until there are more of us, I need to be there."

Speaking someone's language gives diversity a voice

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press


It was one of those daily stories that a journalist takes in stride but that can be the worst day in a family's life.

A Chicago family's home had burned and Alita Guillen, weekend anchor and reporter at CBS 2 Chicago, got the call. She showed up and began interviewing the distraught family.

Being interviewed by police, firefighters and reporters at a such a time often makes things harder. But this family was relieved that they could tell their story to a reporter who would understand them because she, like they, speaks Spanish.

Guillen, who joined CBS 2 in 2002 from WFOR-TV in Miami, writes, "Being able to speak Spanish has helped so much while reporting in Chicago, often times I am assigned a story and when digging for information I come across people who only speak Spanish.

"When you go into a neighborhood and the people there don't speak English, they can fear you for no reason, but when you speak their language they open up and  begin to trust you and share stories with you.

Speaking their language says 'I care about you and your culture.' And for me that is true.  I wish I could speak so many languages.  As journalists, our hands are tied when we can't communicate. how can we fairly tell a story if we don't understand what someone is saying?"

On her station's Web site, Guillen says she is a journalist to help people who do not have a voice. How much easier that is when you speak the same language.

Walking in two worlds, Navajo journalist learns appreciation for law and words

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

April Hale was torn between two worlds. Family and tribe. Law and journalism. Culture and career.

As a teen, she watched her father, the elected president of the Navajo Nation, clash with the editor of the Navajo Times.

For the Navajo, one of hundreds of sovereign nations that are situated inside the United States but whose tribal-owned newspaper staffs are not fully protected by the First Amendment, deep disagreements can mean the death of a newspaper. Newspaper editor Tom Arviso, Jr. knew the stakes as he criticized the rule of Albert Hale, April's father.

As she watched her father, the lawyer, joust with Arviso, the newsman, her interest in both fields grew. Arviso's newspaper survived, Albert Hale left the presidency and became a state senator in Arizona. In the wake of that conflict, April Hale began her own career. She applied for an internship at the unlikeliest place -- the Navajo Times. And then another surprising thing happened -- Arviso hired her. Everyone learned.

Now April, almost a graduate, has an internship in Washington, D.C., at the Student Press Law Center, which combines her interests in journalism and law. She has shown that can choose her own path – or walk two at once.

The secret's out: Journalists' cultural sensitivity helps strengthen a community

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

It was called The Secret War.

Thousands of Lao and Hmong men fought the North Vietnamese in Laos as U.S. troops fought them in South Vietnam. These Lao and Hmong fighters were trained by U.S. Special Forces and the CIA. Trained in secret, they fought in obscurity.

After the war, the United States relocated thousands of the men and their families to the United States. The Secret War was not discussed.

But it has come to light.

On July 15, in Sheboygan, Wis., a Lake Michigan town with about 4,000 Hmong residents, a $140,000 memorial was dedicated to the veterans -- Lao, Hmong and American -- who fought in the shadows.

The memorial was accompanied by proclamations, newspaper coverage and a glossy, 48-page program in English and Hmong called "Brothers in Arm." One veteran, Neng Vang, said, "My greatest hope (is that) people will learn about us."

We are.

One of the teachers has Nhia Yang, an online editor at The Sheboygan Press. Editor Mike Knuth, who helped arrange for a $25,000 Gannett Foundation contribution to the memorial, had spotted Yang's writing for a local Hmong association. She became the first person of color on the Press' staff.

Yang and Press photojournalist Sam Castro worked on the program and pitched a DVD about the ceremony. After some intense work, the DVD is now coming out. The newspaper's work was recognized this week with an Excellence in Innovation award from its parent company Gannett.

The project was helped immeasurably by Yang's editing skills and by her personal knowledge of the story. It seems that her father, Xiong Cheng, was a lieutenant in the war that is no longer a secret.

In journalism, people -- regardless of color -- come first

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

When some men die, they leave a legacy to their children.
 
When Yen Ngoc Do died Aug. 17, he left his daughter as a legacy.
 
Mr. Do, who covered the Vietnam War, founded the first and largest Vietnamese-language newspaper in the United States. It was a struggle.
 
His daughter, Anh Do, remembers those lean days. She remembers how, as a sixth-grader in 1978, she would come home from school to a house stacked high with books and packed with refugee-guests. On Fridays, she helped get the newspaper ready for mailing. The Nguoi Viet Daily News in southern California did not have much – not even mailing labels. So they would snip out typed addresses for their subscribers and paste the little strips onto the printed page using toothpicks and glue.
 
Like so many labels, little lessons stuck to Anh. Today, she is English editor and vice president of Nguoi Viet Daily News. She is also Asian affairs columnist at the Orange County Register, where she first started working fulltime in 1991.
 
The little newspaper has grown. It now has 50 employees, as well as a magazine, the Vietnamese yellow pages and a radio station. Nguoi Viet has come a long way from toothpicks and glue.
 
Yet, it has not changed that much. Yen Ngoc Do showed his daughter how to do journalism, but he also showed her that people – readers and workers -- come first. That is how she tries to run her father's newspaper, the one with the name that means " Vietnamese People."

~ ~ ~ ~

Seeking diversity is more than just good business; it's the right thing to do

By Joseph N. Boyce
Senior Editor (retired) The Wall Street Journal


In the early 90s I attended a luncheon of journalists in the Washington, D.C., area at which two high-ranking executives (neither of whom was a minority) of two large newspaper firms spoke about diversity.

Each had his own speaking style but the conclusion of both was the same: diversity in the news media was desirable primarily because it just made good business sense.

During the Q and A that followed, I remarked that I was distressed that neither man had acknowledged that having a diverse workforce and being responsive and responsible to a diverse audience was simply "the right thing to do."

Both men seemed annoyed at the comment and criticized it as naive. Like it or not, they said, business self-interest trumps morality, even when it comes to diversity.

I disagreed with them then and still do. Morality has much to do with who we are and what we do as journalists. It shapes our commitment to fairness, truth, ethical behavior, and yes, to assuring that everyone has a voice regardless of race, gender, ethnicity or sexual orientation. Morality and good business practice can exist together, indeed, should be one and the same.

I left that luncheon angry at the exchange and irritated that none of the other luncheon guests, most of them minorities, said a word to challenge the speakers' comments.

I felt better about that encounter some months later, however, when I heard from an informed source that the two executives, still performing their diversity road show, had now amended their remarks to include that, "Yes, diversity is also is the right thing to do."

Creating a 'digital tribe,' journalism geek hopes to unite culture via the Internet

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

David Newberger, who sometimes wears a shirt that proclaims "geek," grew up in an upper middle-class Texas neighborhood with a bunch of other white kids.

A lot of Newberger's connections with other people were through his computer. An avid game player, he grew up to be a designer, working for companies like Electronic Arts.

And then a very non-digital road trip led him, as only road trips can, to some discoveries. One was about himself. He really got in touch with his Coeur d'Alene roots. Newberger is one quarter Coeur d'Alene and calls himself the last in his line, as a lesser blood quantum would not qualify him as a member of the tribe.

Having grown up far from Coeur d'Alene country in the northwest United States, Newberger acted as any disconnected geek might: He got on his computer.

Through a succession of Web sites, he has reached out. He blogs, he encourages others to write and he tries to spread Coeur d'Alene news through online publishing. He is trying to use new media to create a digital tribe.

Newberger believes that online, grass-roots journalism can bridge the gaps between reservation and non-reservation Indians, from one end of the country to the other, across generations.

You can find Newberger's Blackdot Ventures -- and links to some of his initiatives such as the CDA Citizen -- at http://www.blackdotventures.com/.

As a digital tribe, this computer geek hopes, hopes, the Coeur d'Alene people can have a presence and a power they have not felt in centuries.

Having 'radar' for people in cultural transit

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

Craig Young is a photojournalist with an eye for what some people call "third culture."
 
At the National Association of Black Journalists' convention, his images contained:

  • The green flags of Arabic-speaking Palestinians rallying in San Francisco

  • Red ribbons of a Native American dancer celebrating the Thanksgiving Day sunrise on the Bay Area's Treasure Island

  • The gray world of a young African-American woman who will become a barista rather than a college student. A university has accepted her, but she is afraid of losing her family's acceptance.

  • Brassy instruments played as Chinese immigrants from Hong Kong stop traffic in San Francisco's Chinatown to bury their dead. The Hong Kong custom is not shared by people from mainland China. If anything, it looks like a New Orleans funeral with Chinese marchers.

Young has radar for images of people in transit from one culture to another who are flash-frozen between them. His subjects are in suspended animation only in his images. They are making new spaces for themselves. His journalism documents those places.
 
It is no wonder Young has an eye for photographing people who live between worlds. It is in his blood. He is keenly aware that his family tree includes people who, taken from Africa to America, created a third culture.
 
Though that history is painful, Young is comfortable with who he is -- and a lineage that includes white ancestors, as well.

Diversity of views when covering diversity helps

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

An intern candidate hounded and hounded and eventually convinced me that she had the persistence to be a good reporter.

I wasn't sure of her ethnicity, so I asked her after she started work. "Oh," she laughed, "I checked all the boxes on that form." She described her family and how various ancestors were black, South Asian, Hispanic, Native American -- and a lot of them Yugoslavian.

She started the week that Lent started, when Catholics begin 40 days of preparation for Easter. Part of the preparation is fasting, so Catholics have a last fling -- Fat Tuesday -- before Ash Wednesday. Polish Catholics, abundant in our area, indulge in 400-calorie filled pastries called paczki.

Every year, we do a paczki story and have to think hard to avoid angles that are stale.

The black, South Asian, Hispanic, Native American, Yugoslavian intern had a fresh idea. She led us to a Yugoslavian bakery that makes the Polish pastries for a clientele in a largely Hispanic neighborhood.

Diversity in news coverage can provide 'comic relief'

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

As the reader representative at the Detroit Free Press in the mid 1980s, I fielded all kinds of complaints. One week, a caller said we had too many pictures of black people in the paper. Another said we did not have enough. That made me want to check the race of all the people whose images we published.

I audited the newspaper for a month. As I turned to the last pages in the newspaper, I came to the comics. I decided to count them, too.

The lack of diversity in the comics pages stunned me. White artists were uncomfortable or off the mark when they drew minority characters. Syndicated minority comic artists were pretty much non-existent. The audit was replicated or reported in the Wall Street Journal, the Chicago Reporter and other newspapers.

Editors began asking for more diversity on the comics pages and in the ranks of syndicated artists. Initially, at least one syndicate said it could not afford to carry strips with black characters because they would not sell in the South. But things began to change.

On Oct. 3, 1988, King Features syndicated "Curtis" a strip about an 11-year-old African-Amercian boy drawn by Ray Billingsley, an African-American cartoonist.

The Free Press picked it up.

One Sunday, I was at home reading the paper and my son, about 8 years old, was reading the comics. He laughed at one of the strips and said it was the best comic in the newspaper. It was "Curtis."

My family is white. I don't think our son was aware that Curtis is black or that he was being drawn by a black cartoonist. What mattered to my son was the gags. To him, Billingsley was just funnier than everyone else.

Billingsley tickled my son's funny bone better than all the others.

How sad it would have been if a racial barrier had deprived this 8-year-old of the best work in the paper.

 

'Diamonds in the rough' may soon shine brilliantly in the newsroom

By Reginald Stuart
Corporate Recruiter for McClatchy


Recently The Kansas City Star promoted one of its rising young talents to the post of lifestyle columnist. We all know how tough it is to get a gig as a columnist. So, this was something special in and of itself.

The move was more significant than it seemed, however, based on the roots of this reporter's path to being a prime writer on a large circulation daily.

The columnist started at a college where the journalism program and school paper do not quickly come to mind as a producer of top talent. She had no non-campus journalism internships of consequence. Her writing samples were so-so. Bottom line: by the time she was a senior looking to launch her career on a daily paper, she was the kind of candidate most recruiters would and did quickly pass on and lose no sleep over it.

Absent all the "requirements to be considered," she pushed on and captured my attention at a small jobs fair. She was passed over by most recruiters there. They were honest with her: she wasn't prepared and they had too few job slots to take a chance on unproven talent.

As she made her pitch to me, I realized she had the passion and desire to be a great journalist and a flair for writing in the few samples she had. She just didn't have those attractive lights, bells and whistles (two or three internships at daily papers, key roles on the school paper, winner of a score of college journalism awards) to match those of students from the big league schools competing with her. She would be a hard sell to editors seeking talent ready for prime time.

After talking about her with a few colleagues, I put her in the Knight Ridder Rotating Internship Program, a bridge for folks who need time to get their lights, bells and whistles in order.

Once given the opportunity to excel, she did and continues to at a pace beyond anyone's expectations. Her coaches saw her hunger and fed it. She saw their desire to help her achieve, drawing on what she did bring to the table and using what she did not only for guidance.

There are diamonds in the rough. To get this industry's act together, we need to remember that always and make sure our recruitment and training antenna are tuned to embrace such candidates as we encounter them. If they have the passion, the spark, they too will become meaningful players in our newsrooms.

She considered herself lucky, the day we told her she was on board. Today, we consider ourselves lucky to have her in this business.

Best practices: How to succeed in journalism

By Joseph N. Boyce
Senior Editor (retired) The Wall Street Journal


I retired from The Wall Street Journal as a senior editor after 11 years with the paper. I still help them recruit as a consultant. All together, I spent 32 years in journalism, including four years with The Chicago Tribune and 17 years with Time magazine. Here are a few things I've learned:

  • Restless? Simply visiting once a year at convention the recruiting booth of the publication or broadcast company you'd like to work for will not get you the job. Periodic contact over the year (two or three times) with the recruiter can give you an advantage over the competition.
  • You are negotiating a total compensation package, not just a salary. Benefits can be as or more important than salary.
  • Avoid quoting a desired salary figure. No number you can give is the right one (think about it). Ask the prospective employer to make an offer.
  • A clip file of 10 really great stories beats a file of 10 really great stories and 10 good stories. The "good" stories pull the "great" stories down. It doesn't work the other way around.

In the newsroom:

  • You can get almost any source to talk to you. Perseverance is the key.
  • Keep your private business private.
  • Do not speak critically of colleagues to other colleagues.
  • Before arguing with an editor over changes, first ask yourself, are they accurate and do they make the story better? Ego is not an editing issue.
  • When editing, know when to leave well enough alone.
  • As a manager, be as quick to compliment as to criticize.
  • If you say, "I can," you'll be right. If you say, "I can't".......you'll be right, too. Just remember, "can't" never did anything.

August 4

Defying the odds: Reporter returns to school and learns what it means to be a journalist

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

Suzannah Gonzalez is a reporter.

She became a reporter because she liked to write. "In college -- even in high school -- I knew that I wanted to be a journalist. But I really didn't know what that meant."

She has learned. To Gonzales, to be a journalist means to help.

Gonzales left a good newspaper to return to college. She has earned a masters degree at the University of Texas, where she studied immigration. She balanced classroom work with newsroom work at the Austin American-Statesman. She says she scared herself in grad school. She did it by studying statistics. To her surprise, she liked it. Statistics helped her write her thesis, for which she analyzed Census data to investigate the language preferences among Mexican immigrants and how their location in Texas and the presence of Spanish-language media play a part."

Gonzales speaks Spanish herself and volunteer-teaches English as a second language. That helps people, too. She says that because her parents and siblings immigrated to the United States -- she was the first one in her family to be born here -- she appreciates what it means to be an immigrant.

The United States is her birthplace and home, but "I love Mexico," says Gonzales. "I love its culture and how it is challenging our country to think about what it is to be American and what it means to be in this country."

Like a journalist learning statistics, it can be hard to get your head around who Americans are these days.

Suzannah Gonzales is American-born, but she is not of Mexican descent. She is Filipina.

 

July 28

New multi-media project helps journalists explore cultural issues

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

The tautness in Japanese-Chinese relationships was imprinted early on Emerald Yeh. Born in America, she grew up in a Chinese family in Hawaii. Naturally, some of her friends belonged to the larger Japanese ethnic group.

She could sense an unspoken divide between them.

As an adult, Yeh became a journalist and got to explore and explain that divide for viewers of KRON-TV, San Francisco. Her project was called the Rape of Nanking. Far than being a historical piece on a 60-year-old atrocity, it was a present-day reality that cast cold shadows on Japanese-Chinese relationships.

She writes: "Where was I emotionally with this story? Being a Chinese American, I had a similar experience to Lillian Sing's, Clifford Uyeda's, and Iris Chang's. I knew something awful had happened called the Rape of Nanking. I grew up knowing there was some historical animosity between Japanese and Chinese, and I was aware of the common sentiment among many Chinese parents that if their children didn't marry Chinese, they'd rather they marry almost any ethnicity but Japanese."

The experiences of Yeh's childhood informed her journalism.

Yeh's story -- and the story behind it -- are detailed in a new multi-media project called, "The Authentic Voice," out just this month.

"The Authentic Voice" is the work of Columbia University's Arlene Morgan and Alice Irene Pifer and Poynter's Keith Woods.

You can find more about on The Authentic Voice's website at http://www.theauthenticvoice.org/. It will also tell you how to order the book and its accompanying DVD. The lessons can help journalists in newsrooms and classrooms alike.

July 21

Cultural awareness' advantage: You'll get the story first

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

When Kelley Carter was a high school student, she listened to Detroiter Aaliyah, a hip-hop artist and R&B singer who was even younger than she.

Carter became a music writer at the Detroit Free Press and Aaliyah became a rising star. When Aaliyah dropped a new CD, was scheduled to be in two "Matrix" sequels, starred in "Queen of the Damned" and had been optioned for two more scripts, Carter took the story to her editor.

The editor had learned to trust Carter's take on emerging talent and the Aaliyah profile dominated a feature front on July 17, 2001. Less than six weeks later, Aaliyah was killed in a plane crash. Carter interrupted her vacation to write the story. It ran big on Page 1A.

"It reminded me a lot of Selena, when she was killed, and because newspapers weren't covering the TeJano scene, it wasn't until they had the candlelight ceremony and thousands and thousands of people came and they realized they had missed the boat."

When her Aaliyah story ran, Carter said, Executive Editor Robert G. McGruder told her, "We wouldn't have had that story if you weren't here."

Carter said she laughed when a reporter from a national newspaper later flew to Detroit, called her from the airport and said he had come to town to do "the definitive story." It had already been written, six weeks before Aaliyah died.

 

July 15

Roots run deep; finding them not easy for everyone

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

Miami Herald columnist Leonard Pitts recalls talking with journalists who were well familiar with their heritages. They spoke of being Jewish or Irish and coming through Ellis Island or returning to Ireland.

"I was fascinated," Pitts said. "It exacerbated something that I long felt that I don't have Ellis Island stories, that we don't have the ability to say that this spot on the map is where I'm from. This is sort of sad because you have this sense of irresolution and this lack of having anything tangible to hold onto."

Pitts heard about Dr. Rick Kittles of Howard University, who had developed a DNA registry of 135 African population groups.

Pitts ordered one of the $350 reports, becoming one of the first 35 people in the country to do so. His personal mystery solved, he told readers that his maternal line runs to the Songhay people of Niger and his paternal line runs to the Mende of Sierra Leone.

Pitts' editors asked him to travel to his homeland and to tell readers about the journey. He did, joined by Philadelphia Inquirer photographer Sarah Glover.

"You go expecting some sort of closure, and I guess there was some of that, but what I actually found was that, in a way, you're increasing the uncertainty because you're looking at these people and you know we could be cousins but there is no way of knowing that."

Recently, Pitts was grading a student's paper. She wrote about attending a reunion and hearing all the family stories. "Now," she wrote, "I know what it is like to be a Murphy." Pitts said, "even after going to Africa, I still don't have that feeling, that thing I'm looking for ..."


July 7

Step into my world: Cultural collaborations increase newsroom reach

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

Dzong Do and Macollvie Jean-Francois wrote a story about nail salons in south Florida.

The salons are run by Vietnamese women, but neither reporter is a Vietnamese woman. Neither grew up in the United States. He lives in California; she lives in Florida. New America Media and a grant from the American Society of Newspaper Editors brought them together on the story.

Jean-Francois worked for a Haitian newspaper for three years before she joined the Sun-Sentinel to experience a mainstream U.S. daily. On the nail story, she said, "I found a lot of similarities between us Haitians and the Vietnamese. Not just our climates, but the history of escaping oppressive governments. That helped us establish a connection, just being immigrants."

Do, who lives in southern California, said it helped him, as a male, to interview female salon owners with a female partner. And he helped her. "I used to travel a lot in Vietnam and could ask people about where they were from - that was the connection." His Vietnamese skills helped draw out the stories. Do said, "I learned from Macollvie, my partner. She writes in her notebook, but doesn't look at it, but looks to see if they are telling the truth. She also asks about age, nationality, things like
that, that I haven't been asking." Neither was very successful in drawing out the financial information they wanted.

Do's boss, but not a relative, is Ahn Do, editor and CFO of Nguoi Viet, the oldest and largest Vietnamese language newspaper in the country. Her father founded it. She said she wanted to let Do go to south Florida because the Vietnamese population is spreading throughout the country. She said that 40 percent of the nail salons in the country are Vietnamese-owned and suggests that similar stories can be done anywhere.

"Collaborations can give mainstream media better connections to minority communities," she said, "and give minority publications greater access to officials."

Find their story here:
http://news.newamericamedia.org/news/view_article.html?article_id=7a7cc7daccd856f7ca64b461156e0323

June 30

Schools find crafty ways to fail minorities

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

John J. Valadez jokes that he is not a journalist and does not really have a job. The independent producer/director created a documentary for CNN on the unintended consequences of the "No Child Left Behind" initiative.

"High Stakes: The Battle to Save Our Schools" showed how kids that need help the most are sometimes held back or hidden and how some schools helped children cheat to pass the test.

Valadez identifies with some of the students that "No Child Left Behind" is failing.

"I am a Chicano who grew up in Seattle and actually got into the University of Washington on an affirmative action program. I was very dyslexic. In spelling bees, I was always the first guy out. In order to get into college, they made me take English as a second language, even though that's the only one I speak.

"In some crafty ways, I was able to run around a lot of barrels and jump sideways through some hoops."

In his CNN report, Valadez documented some crafty strategies. Many were designed to raise test scores by cheating or bypassing poorer students -- not getting them into college.

 

June 23

'When people zig, you zag'

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

We've all heard about people who come from "the wrong side of the tracks." It's the type of neighborhood you try to leave, not get to.

When we hired Rashaun Rucker, his references praised him for regularly coming back with images that the rest of the photo staff missed. His work was always different and enriched the newspaper.

To Rucker, it was simple. He would see other photographers get into their cars, pull out of the newspaper's lot and turn right, toward the western, middle-class end of town. Rucker would turn left, toward the
eastern side of town, bump over the railroad tracks and into the low-income and largely African-American part of town.

"Somebody always told me, when people zig, you zag, and you'll usually come out on the winning side."

It was natural for Rucker to do that. Growing up black in North Carolina, he said he didn't often see minority people in the newspaper. Plus, he was more comfortable being on the "wrong" side of the tracks.

"That's what made me like journalism. It gave me a chance in some small way to be a messenger for diversity."

June 16

Sharing cultural knowledge can make a difference

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

The Kaiser Family Foundation funds health reporting internships at newspapers and television stations to increase coverage of minority health issues.

One year, the Detroit Free Press hired a Kaiser intern who studied medicine at the University of Michigan. That summer, researchers were saying that soybeans could help relieve the hot flashes and other
symptoms of menopause.

The Kaiser intern was Asian American and came from a family where soybeans and soy products were regularly on the dinner table. Women in her family did not seem to experience the same degree of symptoms as
other women.

Coming from the family she came from, it was easy for her to tell the story, explain how soybeans could be served and find women who could talk for the article. Some even viewed menopause differently.

The story might not have helped Asian-American women who already knew about soybeans, but it helped other women learn from them.

The 2006 Kaiser interns arrived at their newspapers and TV stations this week.

For information on the program, go to http://www.kff.org/mediafellows/mediainternships.cfm


June 9

Big truths come from small stories about diversity

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

This week, journalists from across the country meet at the Columbia University Graduate School of Journalism for the eighth annual "Let's Do it Better" workshops on journalism, race and ethnicity.

Associate Dean Arlene Morgan has organized these to showcase diversity in print and broadcast journalism.

One honoree is reporter Phuong Ly for a portfolio of work she did at the Washington Post. Ly's work is also being recognized this year by the American Society of Newspaper Editors.

Ly spins big truths out of small stories: People from North Carolina, which gave her her accent, who do Civil War reenactments. Families called 'kirogi,' Korean for wild geese, in which the father stays in South Korea for work while the mother brings the children to the United States for school. How automatic dishwashers play such different roles in the homes of immigrants and non-immigrants.

A childhood immigrant from Vietnam, Ly never wanted to be pigeonholed as a teller of immigrant tales. But inaccurate and stereotypical portraits in the press drew her in. In an interview with Thomas Huang of the Dallas Morning News, Ly said, "I don't want people to see my stories and think they're about 'the other.' ... I'm not interested in writing Ripley's 'Believe it or Not,' pieces."

This week, people are studying Ly's work at Columbia. Later this year, Huang's interview and some of Ly's stories will be published in a Best Newspaper Writing book now being edited at the Poynter Institute. Hard work and Ly's unique vision made it so.

June 2

'Language' of Diversity Benefits Everyone

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

One summer, we hired two Muslim women as interns and a third as a high school apprentice.
 
Their religious practices were evident, as all three wore headscarves and long sleeves and skirts.
 
Still, I was not as swift as I should have been in anticipating their needs. When the first one started, the managing editor called me and asked, "Did you know that our new intern needs a place to pray? She's welcome to come to the news meeting and pray for stories with the rest of us, but I think this is something different."
 
We had hired Muslims before, so I was a little familiar with prayer practices. I showed her a couple of private conference rooms for prayer during the workday.
 
When the second person arrived, I asked whether she needed a place to pray. "Thank you," she said, relieved. "I didn't know how I would bring that up." When the third person arrived, the first one spotted her right away and said, "Come on, I'll show you where we pray."
 
They all did very well. We benefited from the fact that the high school apprentice -- the one who was relieved when I asked her if she needed a place to pray -- turned out to be our most fluent Arabic speaker. When cable TV provider Comcast added its first Arabic-speaking operators in the nation, the apprentice was able to interview them in Arabic for a story that ran on the front of the business page. Without her language skills, we would have had a thinner story.

May 26

Never give up, even when the culture might suggest otherwise

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press


As this year's class of 52 Chips Quinn interns was getting ready to fan out across the country, Joe Ruiz said he was embarking on his journalism career for all the people who fought to get him there.


Later, he explained who those people are.

One is his mother, who raised Ruiz largely by herself. When she moved him from a one-stoplight Texas town to San Antonio, family said a Hispanic woman by herself could not safely raise a son in the city.

Another is his father, a man who can get a car running again, but whose formal education ran out of gas in the 9th grade. It is rare for people who don't have high school educations to see their children finish college.

Two more are the professors who pushed Ruiz to succeed, even after his first attempt at college fizzled. The professors, Fred Blevens and Bob Bajackson, didn't give up.

Ruiz hasn't, either. He returned to Texas State University, and this week he began his internship at The San Angelo (Texas) Standard-Times.

Now that he is there, what kind of stories does Ruiz want to tell? He says he wants to write about people, but beneath the surface. He does not just want to write about what they are, but who they are and what makes them tick.  He knows something about that.

(The Chips Quinn class of the summer of 2006, of which Joe Ruiz is a part, has pushed the total number of "Chipsters" to over a thousand. The program, in memory of Poughkeepsie Journal Editor Chips Quinn who died in 1990, is one of the core initiatives of the Freedom Forum.)

News Industry Success Depends on How Well It Covers Diversity

By Joe Grimm
Recruiting and Development Editor
Detroit Free Press

The Census Bureau has just told us that it appears that the United States is now a country in which one third of the people belong to traditional minority groups.

That happened sooner than we thought, didn't it?

And there is no sign that the change will slow down, as most of the growth is fueled by births of new Americans and not by immigration.

The latest newsroom census from the American Society of Newspaper Editors, released in April, says that the growth of traditional minorities in newspaper editorial staffs was tiny:  from 13.42 to 13.87 percent.

Looked at realistically, the diversity gap in newsrooms –- the difference between newsroom staffing and the nation's population is now about 19 percentage points and growing. Newspapers are not catching up with annual gains of .45 percentage points. We are falling further behind. The picture is pretty much the same in all media. Incremental gains are not keeping pace with exponential change.

With strategies and success stories, we're going to use this space to explore how improved work forces and content can better serve a nation that will increasingly crave a different kind of news –- and that has an expanding range of options.

The issue is critical to us at UNITY. Our industry will succeed or fail on the fortunes of how well we serve an increasingly diverse nation.

We have the brands, the news-gathering teams, the credibility and the knowledge of audiences to save ourselves. But we have to change as never before to address and reflect the interests and the needs of the people we serve.

We look forward to the dialogue.

 


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